We deliver more than just avocados

At the World Avocado Organization we have decided to provide vital support to retailers to make best use of the growing
consumer trend to buy avocados. We are pleased to offer our retail partners detailed information about the avocado market in Europe, our retail based marketing programs and a look at our advertising and promotional materials and how to order them.

Marketing Support

Poster or Paper Ads

Wrapping of buses and trams

Branded Bus

WAO-branded bus

Branded Tram

WAO-branded tram with retailer co-branding

Get the facts straight

Our factsheets provide you with useful information on the world‘s most favorite superfood. Find out how to determine whether an avocado is ripe and ready-to-eat or not, how to speed up the ripening process and how to best cut and store an avocado. Also find out more about the positive features of the avocado that support the health of your body and your soul.

Health benefits
About the WAO
Facts and figures on sustainability
Consumption in Europe
How to tell if an avocado is ripe
How to cut an avocado

We believe there‘s a whole lot more to our business than producing top quality avocados. That‘s why we go the extra mile to provide our retail partners with the sales and marketing support they need to finish the job. We are pleased to offer our retail partners the necessary advertising material in order for them to promote the avocado in their supermarket.

Our brand book gives guidance on how avocados can best be presented and marketed. From the official avocado logo and slogan, recipe card examples, store display layouts and print ads to online banners – this brand book offers you the necessary tools to present avocados as the top superfood in the world.

We urge you to take advantage of as many of our branded marketing assets as possible to help you create a
focused campaign around avocados – the fruit of life.

You want to create your own campaign? Get started with downloading our logo and slogan:

avo_logo_simple avo_logo_simple

avo_logo_text avo_logo_text

Take a look at our brand video to understand
the origins of the avocado.

If you want to know more about the various ways to promote avocados and our wide array of marketing support including
point-of-sale material, print, digital and outdoor advertising just send us a message or give us a call.

The wonderful world of cooking with avocados

To celebrate the amazing taste and versatility of the avocado, we have gathered cooking expertise from around the world to
create an e-cookbook dedicated exclusively to avocados: “The Wonderful World of Cooking with Avocados”. More than 35
brilliant and delicious recipes – ranging from appetizers, sandwiches, wraps and salads to main courses and desserts – help
to discover new ways to love the taste of the superfruit.

Get your free copy now!

Make the right choice

If there’s one thing that’s important in buying avocados it’s
that they’re ripe just when you want to eat them.
So here’s how you tell:

Become a Member today!

At the WAO, we are dedicated to helping producers, expor-
ters and importers grow their avocado business.

Membership form thumbnail

Avocados grow all year round –
their optimum conditions and seasonality

Thanks to a global supply, consumers can purchase and enjoy the wonder of the superfood 365 days a year. Sensitive to
wind and frost, avocados thrive in tropical and Mediterranean climates around the world in countries such as Peru, South
Africa, Mexico and the USA.

Where do avocados
come from during
the year?

Given the wide-ranging
use of avocados in modern
cuisine, they’re a great go-to
snack for any season.
Delicious and warm in a soup in
winter, or refreshing in a healthy
salad in summer –
it’s always avocado season!






Kenya Peru

Brazil Mexico

South Africa


Chile Mexico




Brazil Chile

Spain Israel

Kenya Mexico

South Africa